Testimonial – AFL Cape York House

AFL Cape York House

AFL Cape York House is a not-for profit organisation, funded under the Federal and State Indigenous Housing Partnership program and supported by, Indigenous Schooling Support, Education Queensland and the Australian Football League. Indigenous male youth aged between 11 and 18 from remote communities of the Cape York Peninsula, Torres Strait Island and Gulf of Carpentaria.

The House aims to provide educational, employment and training opportunities for young indigenous men from some of far north Queensland’s most remote communities in a culturally appropriate, safe and secure residential environment to ensure every boarding student has the opportunity to reach their potential.


Rick Hanlon is the General Manager and writes:

Matthew Hurley first became involved in AFL Cape York House as a member of the advisory board. In this role he assisted in a number of different areas in both operations and marketing.

In operations Matthew reviewed our kitchen operations and made recommendations to improve both the quality and cost of the food produced for the residents of the house. He also assisted with advice in relation the cleaning procedures and associated costs.

In the early days of the House it was identified that a lack of public knowledge and awareness about the House was holding us back on a number of levels. To address this Matthew put in a place a marketing and public relations plan which included the appointment of PR consultant to release professional PR pieces. He also put together a social media plan which we still successfully operate under today.

The highlight of Matthew’s involvement with the House was the development of our Stand Up Against Domestic Violence Campaign and organisation of the inaugural Stand Up High Tea. This was an event put on by the boys of the House for ladies of Cairns. The event has gone from strength to strength and was mentioned on Federal Parliament as an example of the great initiatives coming from indigenous youth.

Stand Up Poster final